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60 interviews
Sarah interviews 60+ artists and musicians about creativity — and keeps hearing about burnout.
Vellum began with a simple observation: the people who inspire us most were quietly burning out. So we built rituals — not routines — around the science of scent. Proudly woman-led and made in Canada since 2019.
A note from our founder
Dear friend,
I spent years interviewing artists and musicians for The Screen Girls — over 60 conversations about creativity, ambition, and process, from Cam'ron to Beenie Man. But one thing kept coming up that had nothing to do with art: burnout, and a total absence of any ritual to come back from it, especially among the men I spoke to.That sent me down a rabbit hole into Aromachology — the science of how scent shapes emotion — and Vellum was born in 2019.Every blend I've made since has been about one thing: twenty seconds of feeling like yourself again. Thank you for being part of that with me.
Our founder has been named among Canada's most influential young and women-led leaders for pioneering Aromachology in natural, science-backed wellness — recognition that reflects the care we put into every blend.
2019
Proudly Canadian & woman-led since
Top 30
Under 30 — BC Business
Top 25
Women-Led Businesses in Canada
How we got here
A few of the stops along the way — from a stack of interview notes to a bottle on your shelf.
Sarah interviews 60+ artists and musicians about creativity — and keeps hearing about burnout.
A deep dive into Aromachology becomes a plan for scent-led rituals, not routines.
Recognized by BC Business for pioneering natural, science-backed wellness.
Named among Canada's most influential women-led businesses.
Every blend still hand-made in small batches — proudly woman-led since day one.
Smells like a garden
Ylang Ylang makes my whole house smell like a garden. Highly recommend.
My daily boost
Geranium works for me in a hair blend with Jojoba, and in the diffuser to give me a boost and just feel good.
Built to last
My Carrara Diffuser is the best and most durable diffuser I've ever had.
We'd love for you to join our self-care mission. Experience Aromachology and a more balanced, joyful everyday — twenty seconds at a time.