A Conversation from the Early Days of Vellum

Five years ago, I had the opportunity to sit down with the team at Business Talk Library to talk about something that was still very much in its early stages: Vellum Wellness. At the time, the brand was young, the vision was still taking shape, and many of the ideas we discussed were more about possibility than proof.

Listening back now, it feels a little like opening a time capsule.

In that conversation, I shared the early inspiration behind Vellum—the belief that scent has the power to shape how we feel, think, and experience our everyday environments. We talked about aromachology, the science of how scent influences mood, and why I believed that essential oils and rituals could play a meaningful role in modern self-care. More importantly, we discussed the realities of building a brand from the ground up: the uncertainty, the learning curve, and the quiet determination required to keep going.

Five years later, Vellum has grown in ways I could only hope for at the time. What began as an idea has become a living brand, reaching customers across Canada and continuing to evolve with each new product and ritual we create.

I’m sharing this interview now not because everything we said still reflects exactly where the brand is today, but because it captures an important moment in its journey. It’s a snapshot of the early thinking behind Vellum and the mindset that helped shape its direction.

For anyone building something of their own—or simply curious about how brands begin—I hope this conversation offers a glimpse into the early days of the journey.

And perhaps a reminder that every brand starts as an idea someone chooses to believe in.

Sarah Sangha

Founder, Vellum Wellness